When it Clicks



Innovation Away Days ↓      

Collaborative Workshops ↓      

Stewardship & Mentoring ↓




When it clicks, change happens.


We help teams find that moment. Through practical, creative workshops and innovation away days that bring clarity, ownership, and momentum to real challenges. We don’t do blue-sky consultancy or endless ‘frameworks’. We help teams work better together, to spot opportunities, take ownership of challenges, and turn ideas into next steps. 








Innovation Away Days
Energising, hands-on sessions that give teams space to step back, learn new methods and reconnect. 

You’ll explore fresh ways of thinking, build practical skills, and leave with clarity and momentum, and have a good time doing it!

Perfect for team retreats, strategy resets, and learning days.

Collaborative Workshops
Focused, facilitated sessions for groups tackling real challenges together.

If you’re framing a problem, generating ideas, understanding customers, mapping the future or setting strategy, we design the session around your goals to be clear, engaging, and free from jargon. 

Stewardship & Mentoring
When it clicks, the real work begins.
We help teams stay the course, guiding, challenging, and supporting innovation projects as they grow.

Honest guidance for people building ideas, teams, or confidence in innovation. We offer mentoring that helps people think clearly, make progress, and build practical skills.










Typical focus areas



Problem Framing 
Generating 
Ideas
Knowing Your Customer
Planning 
and Strategy
Mapping Future Trends





How it works 

1. Talk

We start with a simple conversation. No slides, no buzzwords, just a chat about what you need to achieve. 

2. Design

We shape a session that fits your people, priorities, and pace. Everything is built for clarity and action. 

3. Facilitate

We run the experience, create the space, and keep energy high so your team can think, collaborate and decide with confidence.





When it’s clicked...


Rethinking waste material use at HS2

Open innovation that built new bridges between HS2, Mace Dragados, and creative communities.


Reorganising a siloed team at WM Police

Systems thinking that gave teams a renewed sense of clarity, confidence, and purpose.


Designing local projects at Solihull Council

Co-design to create a framework for developing local decarbonisation projects.

Find out moreFind out moreFind out more



Our approach 
Innovation doesn’t have to feel complicated. We keep things human, practical, and easy to understand. We use creative thinking, good questions, and everyday language. Our sessions bring together methods from design, strategy and entrepreneurship, but in a way that makes sense for everyone.

What to expect


Jargon-free
We keep things simple, clear, and human. No buzzwords or over-complication, just inclusive language everyone understands.

Collaborative
We bring people together across roles, disciplines, and perspectives. Our processes create shared understanding, build trust, and help groups tackle challenges together. 

Action-oriented
We don’t stop at ideas. Every session moves towards practical steps, real decisions, and momentum that continues long after the activity.





Who it’s clicked for








“When it Clicks are more than just facilitators, they’re collaborators. They care about the problems you want to solve, push in the right places and help make sense of your thoughts.” 
 
— Jo Hodge, Ibstock Plc 
Group Culture, Sustainability and Social Impact Director






When it Clicks is a Birmingham-based innovation studio that helps organisations work more clearly, creatively, and collaboratively. We design and facilitate practical workshops, team away days and project stewardship that cut through the jargon and make innovation feel accessible, useful, and enjoyable. Our work brings people together across roles, disciplines, and perspectives to tackle complex challenges, generate ideas, and make real progress.

We specialise in helping teams frame problems, understand their users, explore new opportunities, and turn early ideas into practical next steps. Whether it’s a single workshop or a full innovation away day, everything we do is hands-on, human-centred, and action-oriented. Teams leave with clarity, shared understanding and a set of ideas and decisions they can actually use — not a stack of post-its that go nowhere.

Alongside our workshops, we offer ongoing stewardship and mentoring, supporting teams as projects develop. This includes acting as critical friends, checking in on progress, offering guidance, maintaining momentum, and helping projects navigate organisational systems. Our mentoring is personal and honest, designed to help people build confidence, make better decisions, and grow practical skills in innovation and collaboration.

Based in Birmingham and working across the West Midlands, When it Clicks supports businesses, public sector teams, cultural organisations, universities, and community partners. Our approach is simple: use clear language, create environments where people can think together, and focus on turning good ideas into meaningful action.

When it Clicks
Unit 3, Minerva Works 
158 Fazeley Street
Birmingham
B5 5RS
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